Sales results – Month 1 as an indie author
Posted on October 1st, 2011
This is my first monthly report on how sales are going for my book.Â Eventually I’ll include multiple books as I release them.
Why release my numbers publicly?
By sharing this publicly, I hope it helps other indie authors set expectations, plus it helps me maintain a monthly record of what I’ve done and what the results were.
Book Title: The Caldarian Conflict (preview)
Current Rating: 4.5 stars with six reviews on Amazon
Pricing: $2.99 ebook, $10.95 paperback
Favorite quote from a review: “I was literally up all night because I couldn’t stop reading (if there are any typos in this review blame them on my blurry vision).” – Maxine McLister (Amazon)
This month’s goal: 100 books sold (ebook & physical)
Total sales: 124 books sold – 50 ebooks and 74 paperbacks
Promotional copies: 41 ebooks + 12 paperbacks (not included in sales)
I’m pretty pleased with the results.Â Exceeding my goal for first month’s sales is pretty awesome–especially since I had no measurements to guide my estimate.
My biggest surprise? That physical books outsold the ebooks this month.Â With everything I’ve read, and the lower price point on the ebooks, I expected ebooks to far exceed paperbacks.
That said, it’s probably a result of the heavy marketing I did.Â The single biggest day of sales was 43 paperbacks at my launch party.
At this point, I think it’s most effective for me to allow people time to read the book and (hopefully) write reviews.Â With the exception of occasional tweets and Facebook posts, I plan to focus most of my spare time on writing additional material.
I’m also planning to point out that signed copies of The Caldarian Conflict make a great unique gift for fantasy fans. (hint hint: check the right-hand panel for ordering autographed copies, or buy from Amazon, Barnes and Noble, CreateSpace, or Smashwords)
In October, I plan to invest a lot of time working on my next two projects.Â With luck, I’ll finish the first draft of at least one of them by year-end.
Next month’s goal: 50 books (ebook & physical), due to spending much less time marketing
What do you think?Â Should I continue focusing on writing more material? Or are there other marketing avenues that I should pursue?